FLAIR MEDIA brings you the FLAIR MINUTE: a blog that’s light enough to tickle your thinking but won’t weigh you down with lengthy treatises in the middle of your work day. We’ll sound off on modern marketing trends that caught our attention, and offer up suggestions for implementing the ever-changing social media and tech landscape. We invite you to engage, connect, and share right back with us. . .in short bite sized chunks, of course.



Learning From Facebook’s “Look Back” Videos

ICYMI (in case you missed it) Facebook celebrated its 10th birthday by gifting every one of its 1.23B monthly users their own “Look Back” video.  Assuming you logged in yesterday your newsfeed was filled with these :60 recaps and a lot of sincere appreciation for its accuracy in surfacing surprise positive memories, and its uncanny knack Read more »

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The Modern Marketing Mix

It’s 2014. Social Media has matured and I’m finding some new language has to be embraced in order to effectively explain what we do and how we do it. I find when I explain our process and tactics to potential clients, Modern Marketing resonates in a deeper way than what might otherwise be perceived as Read more »

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Introducing TumbleTweets!

It’s no longer the “wild west” out there in Twitterville with all sorts of dos and don’ts and guru best practices sucking the fun right out of it. Hello 2009, we kinda want our Twitter back! So we’re embarking on a little experiment to amuse ourselves and prove once and for all that Twitter is Read more »

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What About Freemium Facebook Pages for New Small Businesses?

I love those catch-up conversations with friends and colleagues that start as basic conversations about how projects are shaping up and where we might be able to help each other out, and then magically morph into marathon pow-wows of “what ifs.”  That’s what happened last week when I checked in with my pals at TuneCity, Read more »

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Flair Media PSA: Avoid Hide & Seek Facebook Ads

Friends don’t let friends run ads that will get hidden. You’ve got a limited ad budget, no matter what size business you’re running, and running ads loosy-goosy is pretty much asking consumers to play hide and seek with your money and message. If you’re reading this post then you probably already know the importance of Read more »

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Getting Ready to “Do Social”

Have you ever taken a Myers-Briggs style personality assessment for an employer? Or how about an online quiz predicting what sort of person you should date?  (‘Fess up – you know you have!)  I would bet that you’ve probably done one or both, and maybe even both multiple times. Yet when it comes to evaluating Read more »

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Can’t Buy Me Love, Likes, or Follows

Do you suffer from follower or like count envy? It’s a common ailment because everyone has learned to look across the aisle at someone with 10K followers on Twitter, or 30K YouTube views, and quietly say a little prayer to the social gods that one day they’ll have those kinds of numbers to prove their Read more »

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Forget About a Free Facebook Lunch

By now you know that Facebook’s sharing algorithm, affectionately coined as EdgeRank, was changed late last year to help insure users have a “quality” user experience each time they log on to the world’s biggest social network. The quality experience in question is assembled based on 100s and possibly 1000s of different factors, and characterized primarily Read more »

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Sundown for My Facebook Page

While I don’t always believe that social proof and your follower count is a reliable measure of your social success (post on that topic coming tomorrow), I feel pretty confident that the proof of my lack of interest in maintaining Flair Media’s Facebook Page is, in fact, in its numbers.  While I’m busy adding 300 Read more »

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Dear 2014: Let’s Do This!

With 2013 just about wrapped, I want to take a moment to say thanks to everyone who helped make this a special year for Flair Media Marketing, especially those who have championed Flair’s expansion into the Palm Springs business community and an unexpected return to independent film and music. 2013 was set to a backdrop Read more »

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